Linkedin.com Search Engine Optimization (SEO) Assessment Top 15% Orlando SEO and Evergreen Definition

18th Aug 2021
Linkedin.com - Search Engine Optimization (SEO) Assessment Top 15% Orlando SEO

Linkedin.com - Search Engine Optimization (SEO) Assessment Top 15% Orlando SEO 

Linkedin has an SEO assessment test, and we decided to take it, and of course, we scored in the top 15% of all people who took it. I did learn a new word called "evergreen" this is the first time I heard this with SEO. I looked it up and got great information from wordstream.

Common Evergreen Formats

Below are some common evergreen formats you might consider in generating lasting content.

  • Lists
  • Top Tips
  • Instructional “How To” Tutorials
  • Encyclopedia-Esque Entries
  • Product Reviews
  • Videos

Writing in these formats does not automatically make your piece evergreen, but these structures tend to work well with evergreen writing. Videos are especially effective when you need to illustrate how to do something, like frosting a cupcake or grouting a tub. If videos aren’t possible, consider using a series of images (photos or illustrations, diagrams, etc.) to your advantage.

Evergreen Article Ideas

Some subjects never get old! Here are some evergreen article ideas that are old as humanity:

  • Love and Romance
  • Food
  • Finance/Saving Money
  • Parenting
  • Weight Loss
  • Jobs and Careers
  • Pet Care

Of course, you must address evergreen topics that are relevant to your business. If you sell office supplies, relevant evergreen topics might include “how to keep your desk organized” or “different pen types and when to use them.” If you’re looking to generate leads for your landscaping business, a post on what types of plants work best in your climate will work as an evergreen article.

The problem with generating good evergreen ideas is that often it feels as if the best topics have already been covered, maybe even in excess. In this case, the key will be to add a unique viewpoint to a popular topic or go into more depth and provide additional details. Look for long-tail keywords that have volume but not super-high competition. If you have a specific niche market, you may find less content on the web about your topic, making your evergreens even more valuable.

Examples of Evergreen Content

Here are some specific examples of what would be considered evergreen articles.

  • How to Build a Dog House – Clear, concise tutorials with attractive photos make great evergreen pieces.
  • 10 Ways to Enjoy Bacon – Can you imagine a future where people don’t like bacon? I sure can’t.
  • Top Tips to Soothe Crying Babies – There’s always a regenerating population of new parents, and those with screaming babies are probably pretty desperate for advice. A quick “best tips” will hold its value for years, and new parents can share the list with their panicky peers.

These pieces would be considered evergreen content because the topics will continue to be relevant into the foreseeable future.

Examples of Evergreen Sites

These sites are major producers of evergreen content:

  • about.com
  • wikipedia.com
  • answers.com
  • imdb.com
  • ehow.com

These sites publish huge quantities of evergreen articles on a wide variety of topics. Wikipedia, for example, ranks on the first page for almost half of all Google searches! However, to churn out pieces, some of these evergreen sites end up producing low-quality articles. It’s good to visit these sites to see good examples of evergreens and investigate how some of these sites are lacking and what you could write to improve them.

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