The Orlando SEO Road Map

19th Jul 2019

Orlando SEO Phase 1- Website Analysis

 

Web analytics – the measurement, collection, analysis, and reporting of web data for understanding and optimizing web usage; the study of web usage behaviors.

Firstly will analyze a whole website and will add the suggestion & recommendation to make the website more user as well as SEO friendly. In the website analysis, we will check the site structure:-

  1. Website Content /Duplicate content/ keywords density

  2. Load time

  3. Anchor text

  4. Broken link

  5. Crawler error

  6. Redirect  Issues

  7. Internal Errors

  8. Checking Web Design and Marketing Elements

 

Phase 2 - Keywords Research

 

After website analysis, our second step is keywords research for the website

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search,

 

Step 1: Make a list of critical relevant topics & build your Initial keyword list

Firstly will analyze your whole website content topic correctly and based on that will search the keywords that will drive to your website, as much traffic consisting of your target audience as possible.

 

 

 

Step 2: Research related search terms.

In this step, we will search the keywords people might be searching about the same topic as yours in Google, and they we will get related search terms that appear when people plug in a keyword. Here Google will provide us suggestions for searches related to your topic or service etc.

Step 3: Check for a mix of head terms and long-tail keywords for the website.

In next step will choose a mix of head terms and long-tail terms because it'll give you a keyword strategy that's well balanced with long-term goals and short-term wins. That's because head terms are generally searched more frequently my people & we will choose both keywords for your website.

Step 4: Check Average monthly searches, Competition, etc

After checking monthly searches and competition for keywords will complete our keywords selection part to start working on them.

 

Phase 3- On-Page Optimization

 

Our 3rd step is going to be on-page optimization; in this, we are going to make all necessary on-page changes which needed to make a website search engine friendly. Examples of this include measures to optimize the content or improve the Meta tags, Sitemaps, robots, etc.

Below are the few one-page changes:-

Meta Title: - Will create a unique Meta title using your primary keywords. The page title appears as the blue, bolded, underlined text on a Google search results page

Meta Description: - Will create a unique Meta description for all your web pages. The Meta description helps people decide whether to click on your result or a result above or below you.

Sitemaps:-  A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site. So we will create all sitemaps for your website.

Alt tag/Text: - Will optimize the images (Alt & Title tag) as per targeted keywords.

Here we have just explained few on-page changes, and according to requirement, we will do all require changes on the website to make it user-friendly, so that your website appears in Google first page as soon as possible.

 

Phase 4-Off-Page Optimization

 

Off-page optimization refers to all the measures that we use outside the website to improve its position in search rankings. The off-page helps us to create high-quality backlinks (incoming links) as possible to increase website ranking positions in Google.

Below is just a little brief of off-page work:-  

Article Writing & posting: - Article submission is an effective way to promote your business online & get good traffic for the website.

Blog Optimization: - It helps drive traffic to your website & helps convert that traffic into leads.

Classifieds Adds: - Classifieds is the process of advertising a product or service.

Local Business Listing: - A local business listing is an online profile that contains your business name, address, phone number, and other details. This will help the visitor to search your website in local searches as well.

Off-page is one of the crucial parts of SEO and will help to create high-quality backlinks and maintain our website rankings in Google.

 

Phase 5 – Maintaining Reports/Rankings/Traffic etc.

 

Lastly, our work is to critical eye on website performance and makes strategies accordingly to get the best possible results for the website.

Each month will send your following reports:-

  1. Will send Bi-Weekly SEO Report Sheet with all the done work

  2. Ranking reports through; you can track the ranking position

  3. Google Analytical Report where you can see the website traffic details etc.

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