How to Grow Your Orlando Business On Instagram

16th Aug 2021

Get inspired by other posts

3 techniques to help inform your posts:

  • Follow other accounts.

    Follow similar businesses located nearby, industry leaders, or businesses selling products or services that complement your own.

  • Search relevant hashtags.

    Start broad and then narrow it down. You can follow the hashtag page to keep track of the most relevant ones to your business.

  • Save inspiring posts.

    Save posts you like and notice any patterns. Consider captions that resonate with how you want to represent your business.

Be intentional with visuals and captions

3 things to consider in each post:

  • Visual:

    Consider photos that engage, educate, or excite people about your business. For example, you can share photos of people who use your products.

  • Caption:

    Keep it short and sweet. Lead with the most important information first and encourage actions you want people to take, like ‘Sign Up’ or ‘Shop our Sale.’

  • Hashtags:

    Try relevant hashtags, mentions, and tags and add them to your captions. That way, people interested in these topics can easily find you.

Create a consistent look and feel

4 ways to keep your content consistent:

  • Use consistent colors...

    Try using the same color palette or Instagram filters across your photos and videos for an easy way to create consistency.

  • Create a theme.

    Consider similar photos that show unique sides to your business. For example, show behind-the-scenes, before and after shots, or a series of your services in use.

  • Establish your tone.

    Is your business’s personality playful, informative, casual, or formal? Maintain a similar tone for any captions, comments, or text used in your posts.

  • Post regularly.

    The more frequently you post on Instagram, the more interactions and visitors you can attract. Consider a content calendar to keep track of future posts.

Reach and engage more people

4 ways you can get your posts discovered:

  • Use hashtags.

    Your posts can appear when people search hashtags. You can even make a hashtag for your business so more people can easily discover you.

  • Tag customers.

    Share photos of your customers using your product or service. Don’t forget to get their account name (and permission, of course!), so you can tag them in your post.

  • Mention other businesses.

    Think about businesses you want to build a relationship with. For example, if you own a yoga studio, you can post-yoga mats and tag the company that makes them.

  • Add your location.

    Add your address to your business account to create your own location tag. Include your location tag on your posts, and encourage customers to do the same.

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